19 Hand picked best free SEO tools you should know about.
Why free SEO tools? Why not pay?
Well, let me tell you something. Back in December 2017 when I started working for Recruit CRM as Associate Product Marketing Manager, I used only free tools. Why? because we literally had no budget for marketing. It was a startup and the founders were focusing all the capital in development and hiring good people, which is exactly how a startup should be.
We managed to get some initial customers and traction, all by spending $0 on marketing. We only started Ads when we were having 50-100 customers. So, if you think you need lots of money to run marketing, then it’s not true, you can start by $0 and once you feel like your product has found the product-market fit, you can start deploying cash in marketing.
SEO, in itself, is pretty huge. There are many things that come under SEO, like, link building, keyword research, optimizing your website, working on your on-page SEO, and the list goes on. Why it’s so difficult? Because Google or any other search engine will not tell you its secrets, and that’s why you have to do everything to make sure you’re leaving no stones unturned.
The more you learn about SEO, the better you will understand the need for SEO tools. These tools are like a gold mine for anyone who is serious about his SEO game. When you reach the advanced level of SEO, you will feel like these SEO tools are not enough, and soon you will find yourself writing feedback or feature suggestions.
And when you reach over 9000 levels of the SEO game, you will think about writing your own software with your engineering buddy from college. I did some research and curated the list of all the SEO tools which are recommended by top companies like Ahrefs, Moz, Backlinko. This article is as good as page 1 of a Google Search.
These SEO tools are 100% free, meaning you can simply start using them today and you don’t have to pay a penny.
This is the most comprehensive list on the internet. I have sourced tons of websites and lists to create one huge list so that you can save time and start doing the important work.
But enough talk, let’s get back to the business.
1. Screaming Frog SEO
Such a weird name for a SEO tool right?
Also, the software doesn’t look great and might be intimidating for beginners, but as you use the software you will discover the valuable things the software provides.
But, Screaming Frog is really powerful. This tool crawls your website and gives you a pretty detailed analysis of your website. You can use this analysis to get rid of unwanted URLs, or maybe fix some broken URLs if you have any.
The free version will scan 500 URLs, and if you want more, you can purchase the software for £149.00 Per Year.
2. Bing Webmasters
Bing is a search engine, just like Google. And almost every search engine on this planet offers webmaster tools, which is, kind of a cockpit for your website. You can use this webmaster tool to fine-tune your website. Explore new keywords, check your site’s performance, fix broken links, these are a few things you can do.
3. Google Data Studio
Now, we all know how a digital marketer is running 100s of campaigns and focusing on multiple social media platforms. Tracking metrics can be cumbersome and you wish you had something where you can see everything on one screen. That’s where Google Data Studio comes into the picture.
Google Data Studio helps you connect different sources so you can visualize your data and take actions or share it with your clients.
4. Enhanced Google Analytics Annotations
See Google Algorithm Updates and Global Holidays in your Google Analytics reports with this Chrome Extension. This might come in handy when you wonder what happened to your website on a specific day. No more surprises, or let’s say less surprises!
5. Google Analytics
Among 100s of free tools Google offers, Google Analytics is like the go-to tool for SEOs. Google Analytics is really one of the most important tools to have. It’s 100% free and lets you understand more about your website visitors, customers, demographics, and literally everything in between.
You need to setup Google Analytics on your website first.
6. Search Console
Search console is the like the gold mine for SEOs. Make sure you have search console setup on your website before you actually launch your website. Search console collects all the important data about your keywords like impression, CTR, clicks, and you can use this data to create content or take important marketing decisions for your website.
7. Keyword Hero
The Keyword Hero shows you which keywords users used to land on your page – in your Google Analytics account. You can find out how much traffic and conversion you get from your intended target keywords, this software also helps you to dive deeper into your keywords analytics.
MozCast is a weather report showing turbulence in the Google algorithm over the previous day. The hotter and stormier the weather, the more Google’s rankings changed. Can’t figure out why your rankings are dancing so much, you might need to check this app out.
9. Beam us up
BeamUsUp is a free Java-based crawler which quickly scans a website and reports on common SEO issues: status error codes, description/ title too long or missing, missing headings, duplicate content and more. The software’s development was paused for a while, but according to their website which reads
So after around 5 years out of active development, I have decided to restart development on the Beam Us Up crawler! This time it’ll run from your browser. At first we’ll just be keeping the same functionality as before and make it run from your browser. And best of all it’ll be entirely free, with no premium versions at all!
Leave a comment here and I’ll email you when the first version is out.
So if you want to try the software badly, you should go here and comment.
10. Link Redirect Trace
Link redirects are bad, because they fail to provide a good user experience, and if you want to rank your website, you need to have the best of the best user experience. So when you use something like Link Redirect Trace, you can find out how many hops or jumps your server is making before it reaches the final websites.
Link redirects are also bad for Google crawlers. If you have too many link redirects, you’re wasting the budget of the crawler.
11. Redirect Path
Seolyzer is a crawler & log analysis for all of your SEO needs. This software will crawl your website just like Google does, and helps you understand how your website is seen by Google. It is important you understand how Google is reading you website, this can help you with some unknown errors that you might be having in your website.
Xenu’s Link Sleuth (TM) checks Web sites for broken links. Link verification is done on “normal” links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets. It displays a continously updated list of URLs which you can sort by different criteria. A report can be produced at any time.
14. Answer The Public
I use answerthepublic for content ideas, but there are other ways to generate content ideas which I’ll share soon with you all. This tool comes in handy when you need lots of content ideas on one screen. A pretty handy tool if you’re constantly running out of ideas. Give it a try!
15. Moz’s Keyword Explorer
Keyword Explorer is part of the entire Moz Pro SEO analytics platform. You have to pay for Moz Pro, whereas, this keyword explorer is free. You get 10 enquiries on the free plan. This free seo tool will help you explore more keywords that your site can for, this is important.
16. Google Ad Keyword Planner
Ideally, this is where you run Google ads, but if you’re short on cash and looking out for free SEO tools, this is where you can lot of great results. I do use this frequently and it is really easy. Google keyword planner will give you a list of keywords, its monthly searches, competitor, and in some cases, the cost to rank for that keyword.
17. Keyword Shitter
Just type some keywords and hit start job. Like in the image above, you can see I have written the first three words and rest are generated keywords. Another free seo tool to get lots of keywords in short amount of time. You can use these keywords and plug them in google ads planner to get more analytics on keywords.
18. Keyword Surfer
Keyword Surfer is 100% free Chrome extension. Get the monthly search volume, keywords suggestions, visibility metrics and related searches for any search query. Directly in Google Search Results, without logging to any application.
Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge. Ubersuggest will provide you with keyword data, content ideas, and cost per click and various other metrics, all on one page.